My Vision
My vision is to create products that help make life easier, better and safer for everyone affected while being profitable and rewarding to make.
My Mission
My mission is to empower businesses and entrepreneurs to build profitable, sustainable and authentic products by aligning their business goals with their customer needs. With more and more generic product offerings being pushed onto the market, I help businesses distinguish themselves through authenticity. Drawing from three decades of technology and business expertise, I help transform complex challenges into elegant, efficient solutions.
My Passion
I love what technology can do to make our lives easier. There is something very satisfying about a once complex task being reduced to a few simple steps with the use of an innovative piece of technology. And the more of those exist, the more potential is there for further innovation. I can’t wait for the future! Can we have teleporters now please?
My Story
It all began at the age of twelve when my father surprised me with my very own first computer. I was hooked and quickly realized how much fun technology is and how it can help me with tedious tasks, such as homework.
Starting my career by consulting small businesses on how to best use technology to improve their processes, I soon encountered the challenges users face with technology. Ironically it seemed at times to make their work harder rather than easier. To me it appeared that they had an instinctive resistance to technology, much like some of my friends who ‘didn’t get math’ in school. I started of as someone, who didn’t get math too - until I had a teacher who managed to get through my mental barrier (thank you Herr Dietrich). So I knew that I can help, by explaining technology in a way that makes sense.
This experience fueled my dedication to help users and businesses alike to bring technology closer to the user. ‘Keep it simple’ has since been my defining motto. Thus began my journey to identifying ways that makes technology more user-friendly, manageable, and - as a result - more profitable.
My career has taken me to five different countries, where I have worked in roles from network administration, tech support, business analysis, sales, UX design, marketing, product management and consulting.