My passion for technology began at the age of twelve when I received my first computer. I quickly realized the immense potential technology holds to make life easier, which fueled my passion for new innovations and advancement in the technology space.

Starting my career by consulting small businesses on how to best use technology to improve their business success, I soon encountered the challenges technology users face. Ironically technology seemed to make things harder for them. My experiences fueled my dedication to help users and businesses alike to reduce the complexity they are confronted with. ‘Keep it simple’ has since been my defining motto. Thus began my journey to identifying ways that makes technology user-friendly, profitable and manageable.

The resulting career has taken me across five different countries, where I have worked in tech support, consulting, business analysis, product management, sales, UX design, marketing, and eCommerce. These diverse experiences have equipped me with a comprehensive portfolio of knowledge and skills.

With my analytical and methodical approach, coupled with a passion for technology and my commitment to continuous learning and improvement, I empowers products to thrive in today’s dynamic market landscape.